FAQ

Link2data offers a wide range of digital marketing services, including SEO audits, keyword research, on-page optimization, link building, analytics and reporting, and local SEO. Our services are designed to help businesses improve their online visibility and attract more qualified customers through data-driven strategies.

We measure success through a combination of metrics tailored to your business objectives. This typically includes tracking website traffic, conversion rates, lead generation, engagement metrics, and ultimately, ROI. We provide regular reports with transparent data and analysis on campaign performance.

We work with businesses across various industries, including e-commerce, SaaS, healthcare, professional services, and more. Our team has experience in adapting digital marketing strategies to the unique challenges and opportunities of different sectors.

SEO is a long-term strategy that typically takes 3-6 months to show significant results. However, you may start seeing some improvements in the first few weeks as we implement initial optimizations. The timeline depends on factors such as the competitiveness of your industry, the current state of your website, and the scope of our SEO work.

Link building is the process of obtaining links from other websites to your own. It's important because search engines like Google consider these links as 'votes of trust' for your site. A high-quality link profile can significantly improve your rankings in search results. Our approach focuses on natural creation of relevant, high-quality links, avoiding techniques that could result in penalties.

Our team stays constantly updated on changes to Google's algorithms and SEO best practices. We follow industry blogs, participate in conferences, and conduct continuous testing to understand how these changes affect rankings. Additionally, our approach is based on sustainable long-term practices, focused on providing real value to users, which helps us stay aligned with the general direction Google takes with its updates.

Local SEO focuses on optimizing your online presence to increase visibility in local searches, especially on Google Maps and local search results. It's particularly beneficial for businesses with physical locations or that serve customers in specific geographic areas. Benefits include greater visibility among local customers, improved quality traffic to your website and physical store, and increased credibility in your local community.

Our content marketing approach begins with understanding your audience and their needs. We develop a strategic plan that addresses the different stages of the buyer's journey, incorporates SEO best practices, and delivers genuine value. Our focus is on creating quality content that attracts, engages, and converts your target audience.

The ideal publication frequency varies according to each company's resources, objectives, and audience. In general, it's better to focus on quality over quantity. A consistent calendar, whether weekly, biweekly, or monthly, is more effective than sporadic publications. We work with each client to develop a realistic content calendar that keeps the audience interested without compromising quality or depleting resources.

We measure content marketing ROI through various metrics, including organic traffic, time on site, bounce rates, conversions attributed to content, keyword rankings, and social media engagement. We also link these metrics to broader business goals, such as lead generation, sales, and customer retention. We use tools like Google Analytics and CRMs to track the customer's entire journey from initial content to conversion.

For SEO and digital marketing services, we generally recommend an initial commitment of at least 6 months, as digital strategies take time to show meaningful results. However, we offer flexibility in our contracts according to each client's specific needs. All our contracts include clear exit clauses and do not include hidden penalties.

We offer monthly, quarterly, or annual billing options, depending on client preferences. Ongoing services like SEO or content management are billed as a recurring monthly fee, while specific projects like audits or web development may be billed with an initial payment and milestone-based payments. All our invoices include a detailed breakdown of the services provided.

Our proposals are transparent and include all service costs. However, some projects may require additional investments in third-party tools, paid advertising, web development, or premium content creation (such as videos or infographics). We always discuss these potential additional costs in advance and obtain approval before incurring additional expenses on behalf of the client.

While we cannot guarantee specific results due to the dynamic nature of digital marketing and external factors that influence success (such as algorithm changes or competitor actions), we do guarantee our level of service, expertise, and commitment to continuously improving your metrics. We establish clear expectations at the beginning of the project, define measurable KPIs, and provide transparent reporting so you can evaluate our progress toward established goals.